Insecta Iridesse Primary Function: Puke Kūʻai Paʻi by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.
KalaHoʻolaha· 2022
Insecta Iridesse Primary Function: Puke Kūʻai Paʻi
A' Design Award Kala Winner in Hoʻolaha Category
Verified Award Winner
Verify Award Status for #131277The Design
About Insecta Iridesse Primary Function: Puke Kūʻai Paʻi
Book Text: ʻO Insecta Iridesse he puke kūʻai paʻi i hana ʻia no ka hōʻike ʻana i nā hopena paʻi metala. Ke pani nei ka puke kūʻai i ka pepa hōʻailona kala maʻamau me kahi puke moʻolelo o kekahi mea ʻimi ʻāina noʻonoʻo e kākau ana i nā ʻano pēpē kakaʻikahi noʻonoʻo. He kanakolu mau ʻāpana kaula waiwai me he pōhaku momi lā, me nā kūʻī lima, nā lei, nā mea lauoho, nā gula pepeiao a me nā pine kaula, ua hana ʻaneʻane holoʻokoʻa ʻia mai ka pepa a paʻi ʻia me nā ʻīnika kūikawā gula, kālā a keʻokeʻo. Ke paʻa nei ka puke pepa i nā palapala ʻāina pelu ʻia, nā tikiki, nā ʻāpana nūpepa i ʻoki ʻia a me nā palapala hōʻoia ma luna o ka pepa i uhi ʻia a i uhi ʻole ʻia. Ke kono ʻia nei nā mea nānā e nānā pono i kēlā me kēia hopena paʻi.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Insecta Iridesse Primary Function: Puke Kūʻai Paʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Insecta Iridesse Primary Function: Puke Kūʻai Paʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Insecta Iridesse Primary Function: Puke Kūʻai Paʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
- Dimensions & Packaging
- The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
- Tags
- Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
- Production Technology
- The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
- Design Challenge
- Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
- Research
- Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
- Inspiration
- This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
- Project Duration
- The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
- Operation Flow
- The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
- Team Members
- PLUS Collaboratives
- Image Credits
- Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
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