Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana na Wai Ho Cheung

ʻO Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana na Wai Ho Cheung he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana

na Wai Ho Cheung

Mea Kūʻai: Luckinfo

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #131384

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana

He liʻiliʻi a paʻa ka ʻili o ka pahu, ʻoiai ua paʻi ʻia ke kiʻi nalu ma lalo e paʻi me nā mea kai. ʻO kahi ʻāpana o ke kiʻi i hōʻike ʻia ma lalo e hoʻonui ai i ka ʻili haikea, a me ka huki ʻana i nā mea hoʻohana e wehe i ka pahu. Hoʻopili ʻia ka ʻōmole i ka hau ma luna e hoʻohuli i ka nalo mai ka poʻi keʻokeʻo momi a i kahi ʻāpana ʻālohilohi, a me ka uhi ʻana i ka hui ʻana o ke ao i ka wā e haʻalulu; akaka ka ʻōmole aniani ma lalo e hōʻike i ka kulu polū kū hoʻokahi e ka ʻenehana sedimentation oil droplets.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Luckinfo Ocean Refreshing Base Serum ʻo Ka Hoʻopaʻa ʻana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Nā Ana a me ka Hoʻopili: Width 50mm x Depth 50mm x Height 95mm
Nā Lepili: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
ʻEnehana Hana: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Pilikia Hoʻolālā: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Noiʻi: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Hoʻoulu Manaʻo: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Ka Lōʻihi o ka Papahana: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Kaʻina Hana: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.