Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona na Zhu Hai and Fang Jian

ʻO Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona na Zhu Hai and Fang Jian he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona

na Zhu Hai and Fang Jian

Mea Kūʻai: Zhu Hai, Fang Jian

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #131479

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona

Kikokikona Puke: 'O Xiaofengtan ka hō'op'olo no kekahi waiona Kina ki'eki'e loa. Loa'a ke 'ano o ka 'ōmole mai nā ipu pālolo i ho'ohana mau 'ia ma Kina i ka mālama 'ana i ka waiona, a ua ho'ohou 'ia i 'ano maha'oi'oi e kū pono ana i ka mana'o hou. Kūpono ke kino poepoe i ka poho lima, ka mea e maopopo ai ke pa'a 'ana i ka 'ōmole a kōkua i ka pale 'ana i ke pahe'e. He mau kaha 'ōniu kū pololei ko ka pōhaka gula, a wehe ma'alahi 'ia. Hana nā kiko gula i kahi liko ma luna o ka 'ōmole a me ka pahu huinaha pōkole, e ana ana i 130 a me 130 a me 135 mīlimika. Hana 'ia ka pahu me ka pepa ho'ohaunaele, a e ho'emi ana ka li'ili'i o ka nui i ka ho'ohana 'ana i nā mea kūpono.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Xiaofengtan Liquor Hana Nui: Ho'op'olo Waiona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Nā Ana a me ka Hoʻopili: 130mm x130mm x135mm
Nā Lepili: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
ʻEnehana Hana: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Pilikia Hoʻolālā: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Noiʻi: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Hoʻoulu Manaʻo: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Ka Lōʻihi o ka Papahana: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Kaʻina Hana: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Nā Lālā Hui: Hai Zhu
Jian Fang