Unique Me Ka Hana Nui: Ka Hōʻeha Waina by Agilis Design Graphic Design

Unique Me Ka Hana Nui: Ka Hōʻeha Waina by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Unique Me Ka Hana Nui: Ka Hōʻeha Waina

by Agilis Design Graphic Design

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Ka Hana Nui: Ka Hōʻeha Waina

Kikokikona Puke: ʻO Unique Me kahi ʻeke pahu pepa i hoʻolālāʻia no nā waina hou. Hoʻokumuʻia ka hoʻolālā ma ka manaʻo ʻaʻohe mau kānaka ʻelua like ma ka honua i ke ʻano helehelena, manaʻo, ʻano kanaka, a i ʻole nā hana lima. Hāʻawi nā kiʻi i kaha lima ʻia i nā waina i mau helehelena maʻalahi, no laila hōʻikeʻia ka hua he pūʻulu kanaka pākahi. Kōkua kahi papa waihoʻoluʻu hou a me kahi hoʻolālā maʻalahi i ke kumumanaʻo. Paʻakikī loa ka mākeke hua hou ma Kina a hoʻohana pinepine i nā kiʻi paʻa maʻalahi o ka hua a i ʻole nā nānā mahiʻai. Manaʻo ʻo Unique Me e kū hoʻokahi a e kūkulu i kahi pilina naʻau me nā mea kūʻai.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Unique Me Ka Hana Nui: Ka Hōʻeha Waina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Unique Me Ka Hana Nui: Ka Hōʻeha Waina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Unique Me Ka Hana Nui: Ka Hōʻeha Waina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji