Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua by Shingo Furusho

Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua

by Shingo Furusho

Client: Mizukami village

A' Design Award Keleawe Winner in ʻUhi Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua

Ke Kikokikona Puke: ʻO Yukidoke Mitsu kahi hōʻeke makana no nā hua ʻōhelo kaiao kaulana i ulu ma ke Kauhale ʻo Mizukami, ʻo Kumamoto Prefecture. Nui ke kō i loko o kēia mau hua ʻōhelo a ua ʻohiʻia lākou i ka wā e hehee ai ka hau ma ke kauhale kiʻekiʻe kahi e loaʻa ai ke kumu wai o ka Muliwai ʻo Kuma. Uhi ʻia ke kāʻei o ka pahu pepa i pipili ʻia me ka pepa keʻokeʻo kālailai e hōʻike ana i ka hau e hāʻule ana. Hoʻopili ʻia kekahi kiʻi hua ʻōhelo ma o ke kāpili gula ʻulaʻula. ʻO ke ana o ka pahu he 242 a 160 a 57 mīlimika, a he pōhaku kau kona i luna. Hāʻawi ka pahu paʻa i kahi ʻano waiwai kūpono no ka hāʻawi makana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yukidoke Mitsu Ka Hana Nui: Ka Hōʻeke Hua i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.