BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart by Shingo Furusho

BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart

Kikokikona Puke: ʻO BeeHacchee kahi hoʻolālā hōʻeha paʻi no kahi tart meaʻai meli. He ʻaneʻokahiono ke ʻano o ka pahu a hoʻomanaʻo i ka hale nalo meli, e hāʻawi ana i ke ʻano ʻike maka i ka manaʻo meli. Hana ʻia ka hōʻeha mai kahi ʻāpana pahu kāleka hoʻokahi wale nō a nui ʻo 224 mm ka laulā, 195 mm ka hohonu a me 44 mm ke kiʻekiʻe. ʻO ka pepa Kraft ka mea hāʻawi i kahi manaʻo maʻalahi a hoʻokipa ʻia, a ʻo kahi palena melemele i paʻi ʻia ma luna o ka ʻili e hoʻohui ana i ke kaulike. He mea paʻakikī ka paʻi ʻana i ke melemele ma luna o ka pepa Kraft, no ka mea, hoʻomo ke kala i loko o ka pepa, no laila, ua hoʻohana ʻia kahi hoa paʻi akamai loa e hoʻokō i ka hopena i manaʻo ʻia.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā BeeHacchee Ka Hana Nui: Ka Hōʻeha Paʻi no ka Tart no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.