Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī na Viktoriia Korytina

ʻO Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī na Viktoriia Korytina he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2022

Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī

na Viktoriia Korytina

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

10,668

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #131733

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī

Kikokikona Puke: ʻO Kind Tea kahi hoʻolālā hoʻopaʻa ʻāpana no kekahi ʻano kī kūlohelohe i kūʻai ʻia no kahi papahana manawaleʻa. Hana ʻia kēia kī e nā keiki kāne ʻelua i loaʻa iā lāua ka maʻi Duchenne muscular dystrophy, a ʻo nā kālā kūʻai e kōkua ana i ko lāua hoʻōla hou ʻana. Hōʻike ʻia ma ka hoʻopaʻa ʻāpana kahi kiʻi ʻano waiho koʻikoʻi e hōʻike ana i ka hauʻoli o ke kamaliʻi. Hōʻailona ʻia nā ʻono ʻekolu e nā kāleka waihoʻoluʻu ʻekolu, no laila maʻalahi ke ʻike ʻana i kēlā me kēia ʻano. Loaʻa nō hoʻi i kēlā me kēia ʻono kahi ʻano hoʻoilo. He 50 kalama ke kaupaona, ma loko o kahi ʻeke liʻiliʻi me kahi lepili he 100 me 180 mīlimika ka nui. Ua mālama ʻia ka hana ʻana a me ka hui pū ʻana i ke ʻano maʻalahi a kūpono i ke kālā, no ka mea, na nā keiki kāne ponoʻī e hoʻomākaukau i nā ʻāpana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Kind Tea is a Charitable Project Hana Nui: Ka Hoʻopaʻa ʻĀpana Kī no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Nā Ana a me ka Hoʻopili: Format: Sachet with label

50 g

100 mm x 180 mm
Nā Lepili: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
ʻEnehana Hana: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Pilikia Hoʻolālā: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Noiʻi: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Hoʻoulu Manaʻo: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Ka Lōʻihi o ka Papahana: We joined the project in January 2021 and the guys still work for now
Kaʻina Hana: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Nā Palapala Kuleana: No information
Nā Lālā Hui: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Nā Kuleana Kiʻi: This project was made by our in-house team of Wishnia agency.