ʻO Voila Cool Stuff ʻo Ka Paʻi Hau Kalima na Kamal Rizk - Bold Branding he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2022
Voila Cool Stuff ʻo Ka Paʻi Hau Kalima
Mea Kūʻai: Voila Dessert Shop
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #131926Ka Hoʻolālā
E Pili Ana iā Voila Cool Stuff ʻo Ka Paʻi Hau Kalima
He mau pūʻolo kēia no nā hoʻolālā ʻono ice cream, i hui ʻia ma lalo o hoʻokahi logo emblematic, kahi e hoʻoponopono hou ai ka mea hoʻolālā i ka hōʻike ʻana o ka hauʻulu. Ua hana ʻo ia i kahi kumumanaʻo hou e hoʻoponopono hou ai i nā ʻano ʻono like ʻole ma ke ʻano o nā huaʻai hōʻailona a me nā ʻano nectar, ka typography kumu, a me nā kala hou e pili ana i ka hoʻohanohano ʻana i nā mea hoʻolālā. Hoʻopuka hou ka hoʻolālā i ka manaʻo o ka ʻono ma o ke kiʻiona alelo i hoʻohana ʻia ma nā ʻano āpau a hoʻāla i kahi ala ʻē aʻe o ka ʻike ʻana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Voila Cool Stuff ʻo Ka Paʻi Hau Kalima i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Voila Cool Stuff ʻo Ka Paʻi Hau Kalima he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Voila Cool Stuff ʻo Ka Paʻi Hau Kalima no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Nā Ana a me ka Hoʻopili
- Various Tapered Paper Ice Cream Containers
- Nā Lepili
- branding, packaging, packaging, illustration, typography, icecream, identity
- ʻEnehana Hana
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Pilikia Hoʻolālā
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Noiʻi
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Hoʻoulu Manaʻo
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Ka Lōʻihi o ka Papahana
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Kaʻina Hana
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Nā Lālā Hui
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
Kākoʻo ʻIa
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