ʻO PickyPods ʻo Ka Hoʻopaʻa ʻana No Nā Mea Hoʻohui na Angela Spindler he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2022
PickyPods ʻo Ka Hoʻopaʻa ʻana No Nā Mea Hoʻohui
Mea Kūʻai: Depot Creative
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #132068Ka Hoʻolālā
E Pili Ana iā PickyPods ʻo Ka Hoʻopaʻa ʻana No Nā Mea Hoʻohui
Ua kauoha ʻia ke keʻena e hana i ka branding a me ka hoʻopili ʻana no kahi ʻano hoʻohui kūʻokoʻa. Hoʻokumu ʻia ka collagen a me ka probiotic supplement sachets e hoʻoponopono maikaʻi i nā kino e like me ka makahiki, ke kāne a me nā mea nui ʻē aʻe. ʻO ke kala ke alakaʻi o kēia papahana. Pono ʻo ia e manaʻo wiwo ʻole a me ka ikaika no kāna hele ʻana i ka pahu hauʻoli. Ua hoʻohana ʻia nā hōʻailona kāne no ka hoʻōho ʻana i nā ʻano kikoʻī o ke kāne, kahi ʻokoʻa ʻē aʻe no kēia brand.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā PickyPods ʻo Ka Hoʻopaʻa ʻana No Nā Mea Hoʻohui i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā PickyPods ʻo Ka Hoʻopaʻa ʻana No Nā Mea Hoʻohui he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā PickyPods ʻo Ka Hoʻopaʻa ʻana No Nā Mea Hoʻohui e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Nā Ana a me ka Hoʻopili
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Nā Lepili
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- ʻEnehana Hana
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Pilikia Hoʻolālā
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Noiʻi
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Hoʻoulu Manaʻo
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Ka Lōʻihi o ka Papahana
- Project duration 4 months, Sydney 2020
- Kaʻina Hana
- Resealable pouch
- Nā Lālā Hui
- Angela Spindler: Creative Director/Designer
Kākoʻo ʻIa
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