ʻO Tsingtao Beer Hana Nui: Pahu Makana no ka Pia na Tsingtao Brewery Culture Media Co., Ltd. he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2022
Tsingtao Beer Hana Nui: Pahu Makana no ka Pia
na Tsingtao Brewery Culture Media Co., Ltd.
Mea Kūʻai: Tsingtao Brewery Culture Media Co.,Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #132955Ka Hoʻolālā
E Pili Ana iā Tsingtao Beer Hana Nui: Pahu Makana no ka Pia
Kikokikona Puke: ʻO ka Tsingtao Beer he pahu makana i hana ʻia no ka lā hoʻomanaʻo 120 o ka inoa hana. Ke paʻa nei ka hoʻolālā i ʻekolu pia Pilsner kahiko a ua hoʻokumu ʻia ma luna o ke kūkulu hale kūikawā o Qingdao. Ke hui pū nei ke kiʻi i nā wahi kaulana kūloko me ka moʻomeheu o ka inoa hana, e hōʻike ana i ka pili ma waena o ka inoa hana a me ka moʻomeheu o ka ʻāina. Ke wehe ʻia nei ka pahu waho i nā ʻaoʻao ʻelua, he neʻe i hoʻoulu ʻia e ka pua o ka hops, kekahi o nā mea kūlohelohe o ka pia. Ke hōʻike ʻia nei nā pia i ka wā e wehe ʻia ai ka pahu makana. Ke hoʻohana ʻia nei ka pepa kūikawā, a komo pū ka hana ʻana i ka paʻi UV, ka hoʻopaʻa wela, a me ka paʻi hoʻokiʻekiʻe.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Tsingtao Beer Hana Nui: Pahu Makana no ka Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tsingtao Beer Hana Nui: Pahu Makana no ka Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tsingtao Beer Hana Nui: Pahu Makana no ka Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Nā Ana a me ka Hoʻopili
- Width 276mm x Depth 90mm x Height 286mm
- Nā Lepili
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- ʻEnehana Hana
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Pilikia Hoʻolālā
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Noiʻi
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Hoʻoulu Manaʻo
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Ka Lōʻihi o ka Papahana
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Kaʻina Hana
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Nā Lālā Hui
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
Kākoʻo ʻIa
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