From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā na Shoichiro Takei and Eriko Kunikata

ʻO From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā na Shoichiro Takei and Eriko Kunikata he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2022

From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā

na Shoichiro Takei and Eriko Kunikata

Mea Kūʻai: Yamazaki Baking Co., Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

27,396

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #133393

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā

ʻO From the Forest of Rusk he hana wahī no kahi meaʻai māmā rusk i kūʻai ʻia ma nā hale kūʻai nui a me nā hale kūʻai lehulehu ma Iapana. Ua kūkulu ʻia ka hoʻolālā ma luna o ke ao o kahi puke kiʻi a hōʻike ana i nā holoholona e noho ana i ka Nāhelehele o Rusk (Forest of Rusk). Ua hana ʻia kēlā me kēia kanaka holoholona mai ka rusk ponoʻī, i paʻi kiʻi ʻia ma ke ʻano he huahana maoli ma mua o ka hana ʻia me nā kiʻi kamepiula. Ua hoʻoponopono ʻia ka nui o nā maka, ka ihu a me ka waha ma ka milimika i mea e hoʻohiwahiwa ai i kēlā me kēia kanaka. He 140 ma ka 210 ma ka 40 milimika ka nui o ka wahī. Hiki ke hoʻohui ʻia nā holoholona hou i ka manawa e hoʻolauna ʻia ai nā ʻono hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā From the Forest of Rusk ʻUmiʻumi Wahī Meaʻai Māmā e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Nā Ana a me ka Hoʻopili: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Nā Lepili: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
ʻEnehana Hana: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Pilikia Hoʻolālā: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Noiʻi: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Hoʻoulu Manaʻo: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Ka Lōʻihi o ka Papahana: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Kaʻina Hana: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Nā Palapala Kuleana: Copyrights belong to KATAL SEVEN Co., Ltd.
Nā Lālā Hui: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Nā Kuleana Kiʻi: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)