ʻO Shengming Shijia Pahu Makana Kī na Hangzhou Xianlin Tea Co., Ltd. he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2022
Shengming Shijia Pahu Makana Kī
na Hangzhou Xianlin Tea Co., Ltd.
Mea Kūʻai: Hangzhou Xianlin Tea Co., Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #133573Ka Hoʻolālā
E Pili Ana iā Shengming Shijia Pahu Makana Kī
ʻO Shengming Shijia he pahu makana kī e hōʻike ana i nā ʻāina maikaʻi o kahiko e pili ana i ka moʻomeheu kī. Hana hou ka pahu waho i ka hiʻohiʻona i kapa ʻia ʻo Three Pools Mirroring the Moon, i hana ʻia me ka pepa a me nā ʻenehana paʻi a hōʻailona. ʻO ke kala nui he polū ʻīnika, e hoʻomanaʻo ana i ka pō. ʻElua hapalua i hoʻopoho ʻia ma ka pahu waho e hui pū ana e hana i ka mahina piha ma mua o ka wehe ʻana i ka ʻeke. Huki ʻia ka pahu waho mai nā ʻaoʻao ʻelua, e hōʻike ana i nā paʻi mahina poepoe i hoʻonohonoho maikaʻi ʻia ma ka pahu i loko. Hoʻopili ka hoʻolālā i kekahi hiʻohiʻona kaulana o kahiko me ka ʻano mālie o ka hoʻāʻo kī.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Shengming Shijia Pahu Makana Kī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shengming Shijia Pahu Makana Kī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Shengming Shijia Pahu Makana Kī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- ʻEnehana Hana
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Pilikia Hoʻolālā
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Noiʻi
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Hoʻoulu Manaʻo
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Ka Lōʻihi o ka Papahana
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Kaʻina Hana
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
