Lele i ka ʻike
Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna na Bo Gao

ʻO Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna na Bo Gao he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2022

Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna

na Bo Gao

Mea Kūʻai: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

11,010

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #133743

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna

Kikokikona Puke: ʻO Zaotu Shaofang kahi hoʻolālā hōʻeha no kahi wai ʻona i hana ʻia me ka pelekika keʻokeʻo, kahi lepo i hoʻohui ʻia i ka lepo lua hū. Hoʻohana ka hōʻeha i ke kala keʻokeʻo o ka pelekika ma ke ʻano nui. Hoʻohui ʻia nā mauna, ka lā, nā ao, ka wai, nā kumulāʻau a me nā manu i loko o kahi kumu hoʻohālike i kālailai ʻia e like me nā huaʻōlelo Kepani no ka pelekika. Hōʻike ke kumu hoʻohālike i ke kaiapuni hana waina a me ke ʻano nui o ka huahana. Wehe ka pahu mai waena a hele i ka ʻākau a me ka hema, a neʻe ka pahu i loko i mua no ka hōʻike ʻana. Hana ʻia ka pahu me ka pepa kūikawā me ke gula, a kāhea ʻia ka ʻōmole aniani i ka keʻokeʻo me kahi kumu hoʻohālike i pūlehu ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Zaotu Shaofang Hana Nui: Ka Hōʻeha ʻŪpena no ka Wai ʻOna i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Nā Ana a me ka Hoʻopili
Packing box size: 145mm X 110mm X H285mm
Nā Lepili
Symbolization, Simplicity, Differentiation
ʻEnehana Hana
The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Pilikia Hoʻolālā
The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Noiʻi
The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Hoʻoulu Manaʻo
This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Ka Lōʻihi o ka Papahana
The work started in July 2019 and was completed in December 2019
Kaʻina Hana
The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Nā Lālā Hui
Bo Gao

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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