Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili by Heng Luo

Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2022

Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili

by Heng Luo

Client: Laboratory and Hopeful

A' Design Award Gula Winner in ʻUhi Category

53,565

Verified Award Winner

Verify Award Status for #133901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili

'O Xi Jiu Hanmi kekahi ho'olālā pahu ho'oili no ka waipilo Pākē. Ho'ohana ka 'ōmole i ke kūkulu 'ao'ao 'ewalu ma kahi o ka 'ōmole poepoe ma'amau. Ua unuhi 'ia ke 'ano o ka pani mai kahi hale kia'i o ka hale ali'i o ka mō'ī Han, a pili ke kino o ka 'ōmole i kahi mea ho'onani pōhaku iāde 'o Shuang Mao. Aia ma ka po'ohiwi o ka 'ōmole nā ki'i o nā holoholona la'ahia 'ehā: ka moʻo uliuli, ka tiga keʻokeʻo, ka manu 'ula'ula a me ka honu 'ele'ele. Ua hana 'ia ka 'ōmole me ke aniani kualena i pena 'ia i ka pae ki'eki'e. Ua ho'oki'eki'e 'ia ka pahu a ho'opa'i wela 'ia me ka 'ele'ele, ke gula a me ka 'ula'ula pouli. Hō'ike ka ho'olālā i ka mo'omeheu o ka hale ali'i o ka mō'ī Han.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Xi Jiu Hanmi Ka Pahu Waipilo Ho'oili i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng