Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona by Luo Heng

Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award Kala Winner in ʻUhi Category

16,289

Verified Award Winner

Verify Award Status for #133952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona

Kikokikona Puke: ʻO Wuliang Image kahi hoʻolālā pahu waiʻona i hana ʻia no kahi ʻāpana Baijiu Pākē. Ua hoʻoulu ʻia ke ʻano o ka ʻōmole e ka ʻōmole Mahina o ka Moʻokūʻauhau Ming, a ʻo ke kino poepoe e hōʻike ana i ka mahina piha a me ka manaʻo o ka hui hou ʻana. Hoʻopili nā laina piʻo a me nā kaha nalu wai i ka ʻōmole e like me ke silika. Ua hoʻopuehu ʻia ke kino aniani me ke one a lawe ʻia kahi hōʻailona rose gold i hoʻolewalewa ʻia, aʻo ka piko o ka ʻōmole e hoʻohana ana i kahi kaʻina hana electroplating metala matte. Hana ʻia ka pahu me ka acrylic gula frosted me ka metala hoʻolewalewa a me ke kāpala wela. Kākoʻo ka ʻano lepo hihiu i kahi paʻa paʻa a ʻoluʻolu.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Wuliang Image Nā Hana Nui: ʻŌmole Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng