ʻO Satine Jersey Hana Nui: Ka Hōʻeha Waiū na Blackandgold Shanghai he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2022
Satine Jersey Hana Nui: Ka Hōʻeha Waiū
Mea Kūʻai: Yili Group
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #134131Ka Hoʻolālā
E Pili Ana iā Satine Jersey Hana Nui: Ka Hōʻeha Waiū
Kikokikona Puke: ʻO Satine Jersey kahi hōʻeha i hoʻolālāʻia no kahi huahana waiū Jersey kiʻekiʻe. Hoʻohana ke kālai kiʻi i kahi ʻano Art Deco e hōʻike i ka waiwai nui a e hōʻike hoʻi i ke kumu o ka waiū. Ua uhi ʻia ka ʻāpana hope i ka waiwai ʻōmaʻomaʻo o Satine a ua hana ʻia ka lōgo me ke gula. Hōʻike nā kiʻi laina gula i kahi ʻāina Pelekāne a me kahi mahiʻai waiū Jersey, i hoʻopuni ʻia e ka London Eye. Ua kau ʻia ka inoa huahana i loko o kahi kiʻi wax hoʻopaʻa ʻEulopa e hōʻike ai i ka moʻomeheu Pelekāne. Ua hana ʻia ka ʻeke i loko me ka pale ʻalumini, a ʻo ka pahu waho naʻe he pepa kālā ʻōniʻoniʻo.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Satine Jersey Hana Nui: Ka Hōʻeha Waiū i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Satine Jersey Hana Nui: Ka Hōʻeha Waiū he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Satine Jersey Hana Nui: Ka Hōʻeha Waiū no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Nā Ana a me ka Hoʻopili
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Nā Lepili
- Packaging, milk, premium, China, Jersey
- ʻEnehana Hana
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Pilikia Hoʻolālā
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Noiʻi
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Hoʻoulu Manaʻo
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Ka Lōʻihi o ka Papahana
- The project started in February, 2020 and the product is launched in April, 2020.
- Kaʻina Hana
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Nā Lālā Hui
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Nā Kuleana Kiʻi
- All photos credits to blackandgold Shanghai, 2022.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
