My Moonfly Pahu Makana by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Pahu Makana by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

My Moonfly Pahu Makana

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award Kala Winner in ʻUhi Category

15,503

Verified Award Winner

Verify Award Status for #134176

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Moonfly Pahu Makana

ʻO My Moonfly he pahu makana i hoʻolālā ʻia no nā mea ʻono mahina (moon cake) e hāʻawi ʻia i ka ʻAha Mahina Waenakau. Hōʻike ka hoʻolālā i ka Hale Aliʻi Mahina o nā moʻolelo kahiko o Kina, me nā hale kiaʻi a me nā keʻena i hana ʻia me ke kālai pepa ʻekolu-ʻano nona nā papa he nui. Puka mai kekahi mālamalama mai loko o ka mahina ma waena o nā papa i kālai ʻia, e hana ana i nā kiʻi ʻano hou o ka mālamalama a me ke aka. Paʻa ka pahu i ʻeono mea ʻono mahina a me kekahi pahu me nā ʻō a me nā pahi. Hoʻohana ʻia ka pepa aloha honua, me ke kaha kiʻekiʻe (embossing) a me ke kāpala gula. Me ka nui he 242 ma 242 ma 75 mm, hiki ke mālama ʻia ka pahu ma ke ʻano he mea hoʻonaninani mālamalama ma nā papa a i ʻole nā pākaukau.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā My Moonfly Pahu Makana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā My Moonfly Pahu Makana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā My Moonfly Pahu Makana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu