Zhu Xixi ʻo Ka Pahu Makana by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

Zhu Xixi ʻo Ka Pahu Makana

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #134487

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhu Xixi ʻo Ka Pahu Makana

ʻO 2022 ka makahiki o ka tiger ma ka kalena lunar Kina. ʻO ke ala pololei loa ka hoʻohana ʻana i nā kiʻi tiger. Hoʻohana ka mea hoʻolālā i ka ʻōlelo like ʻana o ka tiger a me ka hoʻomaikaʻi ʻana ma ka ʻōlelo Pākē, a hoʻohana ʻo ia i ʻelima tigers e hōʻike i ka wu fu lin men (he ʻōlelo Haina, hoʻohana mau ʻia i nā Makahiki Hou). hoʻohana i nā huaʻōlelo a me nā kiʻi kiʻi e hana i nā hoʻomaikaʻi pālua New Year' ʻO nā waihoʻoluʻu ʻokoʻa ʻalani a me ka ʻōmaʻomaʻo e ʻoi aku ka nani o ka pūʻolo holoʻokoʻa. Hiki ke hoʻohana ʻia ka pahu e like me ke kiʻi pena, a i ka manawa like, aia kahi kiʻi tiger waihoʻoluʻu no nā poʻe e launa pū.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Zhu Xixi ʻo Ka Pahu Makana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Zhu Xixi ʻo Ka Pahu Makana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Zhu Xixi ʻo Ka Pahu Makana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang