Freeze Dried Ka ʻEke Kope na Shanghai Yuanshang Culture Communication Co., Ltd.

ʻO Freeze Dried Ka ʻEke Kope na Shanghai Yuanshang Culture Communication Co., Ltd. he mea lanakila hanohano loa o ka 2022 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2022

Freeze Dried Ka ʻEke Kope

na Shanghai Yuanshang Culture Communication Co., Ltd.

Mea Kūʻai: Huzhou Jinnuokang Health Technology Co., Ltd.

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

36,469

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #134719

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Freeze Dried Ka ʻEke Kope

He hoʻolālā ʻeke kope ʻo Freeze Dried i hana ʻia no ka mākeke o nā mea kūʻai ʻōpio. Hui pū ka ʻeke i ka nānā hou me nā mea o ka moʻomeheu Pākē kahiko. Hoʻokumu ʻia ka manaʻo ʻike maka ma nā mea ʻelima: ke gula, ka lāʻau, ka wai, ke ahi, a me ka lepo, a hoʻohana ʻia nā waihoʻoluʻu Pākē kuʻuna. Paʻa kekahi kini nui i mau kini liʻiliʻi, no laila he maʻalahi ka mālama ʻana a me ka lawe ʻana i ka pūʻulu. Hiki ke pani hou ʻia kēlā me kēia kini liʻiliʻi, e kōkua ana i ka hoʻomalu ʻana i ka nui o ke kope i hoʻohana ʻia. Paʻi ʻia ka lepili o waho ma ka pepa uhi ʻia, a hana ʻia nā kini liʻiliʻi me ka polypropylene.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Freeze Dried Ka ʻEke Kope i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Freeze Dried Ka ʻEke Kope he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Freeze Dried Ka ʻEke Kope i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Nā Ana a me ka Hoʻopili: Diameter 95mm
Height 130mm
Nā Lepili: Ingenious, Quality, Fashion
ʻEnehana Hana: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Pilikia Hoʻolālā: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Noiʻi: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Hoʻoulu Manaʻo: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Ka Lōʻihi o ka Papahana: The project started in Shanghai in November 2020 and ended in May 2021.
Kaʻina Hana: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.