Lele i ka ʻike
Gift of Huangyao Ka Makana Uhi Wahī na Jie Yang

ʻO Gift of Huangyao Ka Makana Uhi Wahī na Jie Yang he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2022

Gift of Huangyao Ka Makana Uhi Wahī

na Jie Yang

Mea Kūʻai: Decelent

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

12,137

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #136027

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Gift of Huangyao Ka Makana Uhi Wahī

He Makana no Huangyao he hoʻolālā uhi wahī makana no kekahi kai hoʻonaʻonaʻo i hana ʻia ma ke kūlanakauhale kahiko ʻo Huangyao, Guangxi, Kina. Ua kau ʻia ʻekolu papa pepa i ʻoki puka ʻia i mua a hope o kekahi i kekahi e hana i kahi hiʻohiʻona ʻekolu ana. Hōʻike ka papa waho i nā hale ʻīpuka, nā ʻanuʻu ʻīpuka a me nā alahaka. Hōʻike ka papa waena i nā hale kipa a me ke ola kūloko. Hōʻike ka papa loko i nā mauna a me nā muliwai. Hoʻomanaʻo ka hoʻonohonoho ʻana i kekahi home pā kahiko o Kina. Lawe ke poʻo ʻōmole i ke ʻano o kekahi alanui pōhaku uliuli. Hoʻohana ʻia ka pepa hoʻoheheʻe hiki ma ke ʻano he mea nui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gift of Huangyao Ka Makana Uhi Wahī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gift of Huangyao Ka Makana Uhi Wahī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gift of Huangyao Ka Makana Uhi Wahī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Nā Ana a me ka Hoʻopili
The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Nā Lepili
Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
ʻEnehana Hana
The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Pilikia Hoʻolālā
1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Noiʻi
This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Hoʻoulu Manaʻo
Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Ka Lōʻihi o ka Papahana
The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Kaʻina Hana
Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Nā Lālā Hui
Jie Yang

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ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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