Corso Ka Pahu Hoʻopuni Lama by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2022
Corso Ka Pahu Hoʻopuni Lama
Client: Morgan Studio
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #136393The Design
About Corso Ka Pahu Hoʻopuni Lama
Ua hoʻoulu ʻia ka mea hoʻolālā e nā ʻaoʻao liʻiliʻi o ke kaimana, e hōʻike ana i ka mālamalama ma ke ʻano huina pākuʻi mai nā ʻaoʻao a pau. Ua hoʻolālā ʻia ka pahu e like me kahi pahu pōhaku makamae, e hoʻonui ana i ka waiwai manaʻo ʻia o ka mea kiʻekiʻe. Ua hoʻolālā ʻia ka puʻolo me kahi ʻano hou, akā ʻaʻole i hele ʻē mai ka ʻano kahiko. Ke like nei ke hoʻolālā ʻōmole me nā ʻaoʻao o ke kaimana, a ʻo ka pahu e hoʻomanaʻo ana i kahi pahu pōhaku makamae.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Corso Ka Pahu Hoʻopuni Lama i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Corso Ka Pahu Hoʻopuni Lama he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Corso Ka Pahu Hoʻopuni Lama e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
- Dimensions & Packaging
- 29x14x14cm
- Tags
- rum, packaging, corso, bottle, beverage, drink
- Production Technology
- The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
- Design Challenge
- The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
- Research
- The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
- Inspiration
- The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product. - Project Duration
- It toke around 2 months to finish
- Team Members
- Mateus Morgan
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