ʻO Li Beer Ka Hoʻolako Pia na China Resources Snow Breweries he mea lanakila hanohano loa o ka 2022 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2022
Li Beer Ka Hoʻolako Pia
na China Resources Snow Breweries
Mea Kūʻai: China Resources Snow Breweries
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #136752Ka Hoʻolālā
E Pili Ana iā Li Beer Ka Hoʻolako Pia
He hoʻolālā hoʻolako makana ʻo Li no ka pia. Ua lawe ka ʻōmole aniani i kona kino mai ka ʻōmole lepo Shuang-Er-Ni-Yu i ʻeliʻia ma ka wahi moʻomeheu ʻo Yangshao. Ua like nā kālai ma ka ʻili me nā ʻale wai kuʻuna a me nā kaha iʻa. Ua hoʻohanaʻia ke ʻano hana ʻōmilo kiʻekiʻe ma ka hoʻolako, no laila hiki ke ʻike ʻia ke ʻano o ka ʻili ma ka hoʻopā ʻana. Hoʻonui nā kiʻi nani a me nā hua palapala kahiko i ka manaʻo o ka mōʻaukala. Wehe ʻia ka hoʻolako ma ka haehae ʻana i ka pale o luna. Hoʻohanohano kēia hoʻolālā i ka mōʻaukala mua o ka hana pia ma Kina a me ka meaʻai kuʻuna Pākē i hoʻohanaʻia no ka pia i loko.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Li Beer Ka Hoʻolako Pia i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Li Beer Ka Hoʻolako Pia he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Li Beer Ka Hoʻolako Pia i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Nā Ana a me ka Hoʻopili
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - ʻEnehana Hana
- The bottle is made of glass.
- Pilikia Hoʻolālā
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Noiʻi
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Hoʻoulu Manaʻo
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Ka Lōʻihi o ka Papahana
- The project started in 2020 and finished in June, 2021.
- Kaʻina Hana
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
