Aqua Minerale Redesign ʻO ka Pahu Hana Inu by PepsiCo Design and Innovation

Aqua Minerale Redesign ʻO ka Pahu Hana Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Aqua Minerale Redesign ʻO ka Pahu Hana Inu

by PepsiCo Design and Innovation

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #137231

View at A' Design Award Press Release Award Badge

Colors

The Design

About Aqua Minerale Redesign ʻO ka Pahu Hana Inu

ʻO Aqua Minerale Redesign kahi hoʻolālā pahu no kahi brand wai ʻōmole i kūʻai ʻia ma Rusia. Hoʻopili ka hoʻoponopono hou ʻana i nā laina nui a me nā laina ʻono, e hoʻohui ana i ka waihona ma lalo o hoʻokahi ʻōnaehana ʻike kūikawā. Hoʻokumu ʻia ka manaʻo ma luna o ka manaʻo o ka wai ma ke ʻano he kumu o ke ola, i hōʻike ʻia ma o nā ʻano kahe a me nā laina nani. Hoʻokūlike ka hoʻolālā hui i ka laina a hoʻomaikaʻi i ka ʻike ʻana o ka huahana ma ke kau. ʻO ka manaʻo ke kākoʻo ʻana i nā mea kūʻai aku e makemake ana e mālama i ke kaulike i loko o nā lā pilikia.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Aqua Minerale Redesign ʻO ka Pahu Hana Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Aqua Minerale Redesign ʻO ka Pahu Hana Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Aqua Minerale Redesign ʻO ka Pahu Hana Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Inspiration: The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.

Read the Press Release