Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu

by PepsiCo Design and Innovation

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu

ʻO Neon Zebra he hoʻolālā wahī no kekahi pūʻulu mea hoʻohuihui kōkaila. He hōʻike kēlā me kēia kini a me kēlā me kēia pūʻolo mea inu i kekahi meaʻai mea inu hui like ʻole, i kapa ʻia ʻo ka hoʻohālikelike Neon Zebra. Hōʻike ka meaʻai i nā mea kūʻai i ke ʻano o ka hana ʻana i mea inu hui me ka huahana. Hana kēlā me kēia kini i ʻelua kōkaila, i māhele ʻia no ka kaʻana like ʻana. He maʻalahi nā kiʻi hoʻonaninani i hōʻike ʻia me ka huahana, me ka hoʻohana ʻana i kekahi ʻāpana laimi a me ka mint e hoʻohohonu ai. Hōʻike ʻia nā mea hoʻonaninani ma ke ʻano he kiʻi ʻelua-ʻāpana wiwoʻole a i ʻole ma ke ʻano he mau ʻano ʻekolu-ʻāpana, a hoʻōla lākou i ke ao Neon Zebra.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release