Lele i ka ʻike
MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu na PepsiCo Design and Innovation

ʻO MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2022 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


GulaʻUhi· 2022

MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu

na PepsiCo Design and Innovation

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

39,285

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137254

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu

ʻO MTN Dew Cake-Smash ka pahu hoʻoili no kahi mea inu ʻono keke i hana palena ʻia. Ua hana ʻia kēia ʻono e hoʻomanaʻo i ka ʻuhane o nā hoʻolauleʻa like ʻole e like me nā lā hānau, nā male, a me nā puka kula. Ke kamaʻilio nei ke kākuhi i nā manawa koʻikoʻi i hala a ke manaʻo nei e hāʻawi i ka manaʻolana a me ka hauʻoli. Ua hoʻomohala ʻia kahi ao ʻike maka o nā kiʻi ihoiho ʻoliʻoli no nā kiʻi o ka pahu a no ka hoʻohana kikohoʻe. Hōʻike nā kiʻi ihoiho i ka lehulehu i ʻākoakoa ma kahi pāʻina. Ke kono nei ka pahu hoʻoili i nā mea kūʻai e hoʻomanaʻo hou i kahi hanana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā MTN Dew Cake-Smash Ka Pahu Hoʻoili Mea Inu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Hoʻoulu Manaʻo
The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa