Pepsi New Year 2022 LTO Kini Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.
GulaʻUhi· 2022
Pepsi New Year 2022 LTO Kini Mea Inu
by PepsiCo Design and Innovation
A' Design Award Gula Winner in ʻUhi Category
- 41,571
- Verified Award Winner
- Verify Award Status for #137256
The Design
About Pepsi New Year 2022 LTO Kini Mea Inu
ʻO ka Pepsi New Year 2022 LTO he pūʻulu o ʻeono kini mea inu i hoʻopuka ʻia ma ke ʻano he paʻi kaupalena ʻia no ke kau nui hoʻomaha o ka hoʻoilo. Ua hoʻokuʻu ʻia nā kini ma Rūsia ma ke ʻano he māhele o kahi hoʻolaha hōʻailona kau. Ua manaʻo ʻia nā kiʻi ʻahaʻaina e kūpono i ka wā hoʻomaha holoʻokoʻa, e pau ana me ka Makahiki Hou. Hoʻonui pū ka hoʻolālā i ka hōʻailona ma waho aʻe o ka ʻōpeʻa ma o nā hiʻohiʻona pānaʻi. Hiki i nā mea kūʻai ke kāhili i kahi QR code ma kēlā me kēia kini me ke kelepona paʻalima e hōʻea ai i nā hoʻolaha, me ka manawa kūpono e lanakila ai i nā hoodie a me nā pālule paʻi kaupalena ʻia e ʻālohilohi ana.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Pepsi New Year 2022 LTO Kini Mea Inu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi New Year 2022 LTO Kini Mea Inu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Pepsi New Year 2022 LTO Kini Mea Inu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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