Wildheart Organics Nā Kukui Aromatherapy by Angela Spindler

Wildheart Organics Nā Kukui Aromatherapy by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Wildheart Organics Nā Kukui Aromatherapy

by Angela Spindler

Client: Depot Creative

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #137486

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wildheart Organics Nā Kukui Aromatherapy

ʻO kahi hiʻohiʻona maikaʻi no kahi laina kukui soy ʻala maikaʻi ʻole. ʻO ka manaʻo e uhaʻi i nā mea kūʻai aku kiʻekiʻe me kahi hiʻohiʻona e kū i ka maikaʻi o ka huahana, e kamaʻilio ʻia ma o ka livery huahana. ʻO ke koho waiwai a me ka hoʻopau ʻana he kī nui i nā mea kūʻai & #039; nā manaʻo, mai ka manaʻo mua a hiki i ka loiloi i noʻonoʻo ʻia. ʻO nā kala i hoʻohana ʻia mai nā mea kanu a me nā mea kanu e hana ai kēlā me kēia ʻala. He ʻano ethereal maikaʻi nā kiʻi, e pili ana i ke ʻala e hoʻoheheʻe ʻia ana i ka lewa e like me ke ʻā ʻana o ke kukui.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Wildheart Organics Nā Kukui Aromatherapy i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wildheart Organics Nā Kukui Aromatherapy he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Wildheart Organics Nā Kukui Aromatherapy e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.

Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.
Dimensions & Packaging: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.

52 SKU's, 5 product ranges
Tags: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
Production Technology: Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars.
Design Challenge: The project timing was quite tight.
Research: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
Inspiration: Whiff of luxury.

It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.

We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges.
Project Duration: Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019
Operation Flow: Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
Team Members: Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching