Tianmu Yunwu Tea ʻEke Kīʻaha Kī by Huiqiong Yang

Tianmu Yunwu Tea ʻEke Kīʻaha Kī by Huiqiong Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Tianmu Yunwu Tea ʻEke Kīʻaha Kī

by Huiqiong Yang

Client: Xinchang County Government

A' Design Award Kala Winner in ʻUhi Category

25,946

Verified Award Winner

Verify Award Status for #138145

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tianmu Yunwu Tea ʻEke Kīʻaha Kī

ʻO Tianmu Yunwu Tea he pahu makana i hoʻolālā ʻia no ka wahī ʻana i ke kī i kūʻai ʻia ma ke ʻano he mea hoʻomanaʻo huakaʻi ma Xinchang. ʻO ka pahu waho, ua hana ʻia me ke ʻano o kekahi mauna a hoʻohana i kekahi hakahaka huki i waho ʻelua papa. Ke wehe ʻia ka pahu, piʻi aʻe ka ipu i loko, e hana ana i kekahi hiʻohiʻona o nā mauna, ka ʻāina a me nā ao no ka hōʻike ʻana. Hoʻokumu ʻia ka nānā nui ma ka moʻomeheu ʻAha ʻAina a ka Mōʻī Wahine kūloko, a hui pū i nā mea kuʻuna me kekahi ʻano hou. He 300 ma 200 ma 180 mm ka nui o ka pahu makana a he 90 ma 90 ma 90 mm ka nui o ka ipu.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Tianmu Yunwu Tea ʻEke Kīʻaha Kī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tianmu Yunwu Tea ʻEke Kīʻaha Kī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tianmu Yunwu Tea ʻEke Kīʻaha Kī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Dimensions & Packaging: Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm
Tags: packaging, vision, creativity, structure, oriental aesthetics
Production Technology: The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Design Challenge: The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Research: Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Inspiration: Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Project Duration: The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Operation Flow: The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Team Members: Huiqiong Yang
Xu Liu
Jin Gao.
Image Credits: Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.