Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā by Salvita Bingelyte

Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā

Kikokikona Puke: ʻO Roundooze Chickpea Snack he hoʻolālā hōʻeke no nā chickpea i pūlehu ʻia. Aia ma kēia laina ʻewalu mea ʻono, ʻeono momona a ʻelua paʻakai. Hōʻike ʻia nā mea ʻono momona ma ke kua ʻeleʻele a ʻo nā mea ʻono paʻakai ma ke kua hina. ʻO kahi minoʻaka i lawe ʻia mai ka logo Roundooze e hoʻoholo ai i ke ʻano nānā. Loaʻa i kēlā me kēia ʻeke nā puka i ʻoki ʻia (die cut) i hana ʻia e like me nā maka a me ka waha, i ʻike ʻia ai nā chickpea ma mua o ke kūʻai ʻana. ʻO nā hua palapala maʻalahi a me kekahi mau kala wale nō ke mālama nei i ke ʻano māmā a leʻaleʻa. Hoʻokahi ʻeke, 145 mm ka laulā a 210 mm ke kiʻekiʻe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Roundooze Chickpea Snack Ka Hana Nui: Ka Hōʻeke Meaʻai Māmā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)