Hometown Flavor Pūʻolo Nūkala Laiki by Changshu Institute of Technology

Hometown Flavor Pūʻolo Nūkala Laiki by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Hometown Flavor Pūʻolo Nūkala Laiki

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Kala Winner in ʻUhi Category

26,870

Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Pūʻolo Nūkala Laiki

He nui nā lahui liʻiliʻi e noho ana ma Yunnan me kā lākou mau ʻano ʻai kūʻokoʻa. ʻO nā nūkala laiki, he meaʻai kuʻuna maʻamau koʻikoʻi ma Yunnan, a hiki ke hui pū ʻia me kēlā me kēia mea kanu a me ka ʻano hoʻomoʻa e hana i nā ʻono like ʻole. Ma o ka lawe ʻana o nā nūkala laiki, ua hoʻomohala a hoʻolālā nā mea hoʻolālā i kēia papa o nā huahana nūkala laiki Yunnan ma o ka hui ʻana i nā lole o nā lahui liʻiliʻi o Yunnan a me nā ʻono o nā lahui liʻiliʻi. Ma o ka ʻenehana mālama meaʻai kūloukū, ua hoʻolaha ʻia ka ʻono o Yunnan i ka honua āpau.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Hometown Flavor Pūʻolo Nūkala Laiki i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hometown Flavor Pūʻolo Nūkala Laiki he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Hometown Flavor Pūʻolo Nūkala Laiki e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.