Una Luna Hana Nui: Wahī Waiwai no nā Mea ʻOno by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.
HaoʻUhi· 2022
Una Luna Hana Nui: Wahī Waiwai no nā Mea ʻOno
Client: Sot B&d
A' Design Award Hao Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna Hana Nui: Wahī Waiwai no nā Mea ʻOno
Kikokikona Puke: ʻO Una Luna kahi hoʻolālā wahī waiwai no kahi ʻano kaulana o nā kanakē hua i uhi ʻia i ka kokoleka ʻeleʻele Italia. ʻElua pahu i hana ʻia, i kapa ʻia ʻo Cherry Garden a me Roses and Grapes, ma muli o nā lālani mai nā mele kaulana o Ukraine. Aia i luna o kēlā me kēia pahu kahi kiʻi hōʻuluʻulu i hōʻuluʻulu ʻia mai nā ʻāpana kaʻawale, a hoʻopiʻi hou ʻia ka hua i hoʻohana ʻia ma kēlā me kēia ʻano i loko o ka hana kiʻi. ʻO ke kua ʻeleʻele a me nā leka liʻiliʻi e hōʻike ai i kahi ʻano hou a maikaʻi. Ua paʻi ʻia nā pahu ma ke ʻano ʻenehana offset me ka wai varnish paʻa ʻole a me ke kāpili kila keleawe i kekahi mau kikoʻī i koho ʻia.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Una Luna Hana Nui: Wahī Waiwai no nā Mea ʻOno i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Una Luna Hana Nui: Wahī Waiwai no nā Mea ʻOno he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Una Luna Hana Nui: Wahī Waiwai no nā Mea ʻOno no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
