Drive2Extremes Multivision Primary Function: Hana Kiʻi Paʻi by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Paʻi Kiʻi a me Hoʻololi Kiʻi Competition Category.
KalaPaʻi Kiʻi· 2022
Drive2Extremes Multivision Primary Function: Hana Kiʻi Paʻi
Client: Porsche Middle East and Africa FZE
A' Design Award Kala Winner in Paʻi Kiʻi Category
Verified Award Winner
Verify Award Status for #139340The Design
About Drive2Extremes Multivision Primary Function: Hana Kiʻi Paʻi
Book Text: ʻO Drive2Extremes Multivision he moʻolelo o nā hana kiʻi paʻi e hoʻohui ana i ʻelua ʻāina ʻokoʻa loa i loko o hoʻokahi kiʻi. Ua paʻi mua ʻia ka Porsche Taycan Cross Turismo ma luna o kahi ʻāina paʻa hau ma Lapland, ma ka ʻākau o ke Poʻ Kanawai Arctic. He ʻelua pule ma hope mai, ua hoʻonoho ʻia ke kaʻa ma ke kūlana like me ke kāmela paʻi kiʻi, a ma kahi kūlana lā like, ma ka wao nāhelehele ʻo Arabia ma United Arab Emirates. Ua hoʻohui ʻia nā hiʻohiʻona ʻelua ma o nā ʻenehana hoʻomōhala kiʻi he nui. ʻO ka pahuhopu, ʻo ia ka hoʻohui ʻana i nā ʻāina polar a me ka wao nāhelehele i loko o hoʻokahi kiʻi. Ua hana ʻia nā hana kiʻi ma nā nui like ʻole.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Drive2Extremes Multivision Primary Function: Hana Kiʻi Paʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Drive2Extremes Multivision Primary Function: Hana Kiʻi Paʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Drive2Extremes Multivision Primary Function: Hana Kiʻi Paʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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