Multivision Porsche Shanghai Primary Function: Hana Noʻeau Paʻi Kiʻi by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Paʻi Kiʻi a me Hoʻololi Kiʻi Competition Category.
KalaPaʻi Kiʻi· 2022
Multivision Porsche Shanghai Primary Function: Hana Noʻeau Paʻi Kiʻi
Client: Porsche China
A' Design Award Kala Winner in Paʻi Kiʻi Category
Verified Award Winner
Verify Award Status for #139344The Design
About Multivision Porsche Shanghai Primary Function: Hana Noʻeau Paʻi Kiʻi
Multivision Porsche Shanghai he pūʻulu hana noʻeau paʻi kiʻi i hana ʻia no Porsche China. Hui pū kēlā me kēia kiʻi i ʻekolu mau kiʻi paʻi i loko o hoʻokahi papa ma o ka wehe ʻana i ka lens he nui manawa. Hōʻike ka pūʻulu i nā helehelena like ʻole o Shanghai, mai nā ʻāpana Pākē kuʻuna a me ka hoʻolālā kūkulu hale o ka Former French Concession a hiki i nā hale aniani a me ke kila hou. Hōʻike ʻia kekahi kaʻa haʻuki ma kēlā me kēia kiʻi a ʻike maopopo ʻia ʻo ia ʻoiai nā mea a puni i papa ʻia. Ua hana ʻia nā kiʻi me ka paʻi kiʻi kikohoʻe a ua hana ʻia ma ke ʻano he paʻi noʻeau maikaʻi loa i kau ʻia ma luna o nā papa hui alumini ma nā puke i kaupalena ʻia.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Multivision Porsche Shanghai Primary Function: Hana Noʻeau Paʻi Kiʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Multivision Porsche Shanghai Primary Function: Hana Noʻeau Paʻi Kiʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Multivision Porsche Shanghai Primary Function: Hana Noʻeau Paʻi Kiʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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