Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana by Joel Derksen

Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana

by Joel Derksen

Client: Studio Otherness

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana

Kikokikona Puke: ʻO Artem Luxury Watch Straps he hoʻolālā hoʻopaʻa ʻāpana i hana ʻia no nā kaula uaki i kūkulu ʻia no ka poʻe hōʻiliʻili. Puka ka pale waho ma ka neʻe ʻana e hōʻike i kahi pahu loko vellum ʻohu i wehe ʻia ma ka ʻaoʻao me kahi ʻopihi lipine. Paʻa kahi mea hoʻokomo ʻōpuʻu i ke kaula ma kona wahi. Hōʻike ke ʻano paʻa a kiʻi kālaiʻia i nā kihi ʻoi a me ka pololei ʻenehana. Hāʻawi ka hōʻailona ʻoniʻoni foil a me nā pepa ʻele hina a me ka polū aliʻi i kahi helehelena maikaʻi a ʻenehana. Ua hoʻolālā ʻia ke kūkulu e hōʻike maopopo i ka huahana i ka manawa wehe ʻana i ka pahu.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue