Bank of England Paʻi Kiʻi na Matteo Ruisi

ʻO Bank of England Paʻi Kiʻi na Matteo Ruisi he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Paʻi Kiʻi a me Hoʻololi Kiʻi.

KeleawePaʻi Kiʻi· 2022

Bank of England Paʻi Kiʻi

na Matteo Ruisi

Mea Kūʻai: Bank of England

Mea Lanakila A' Design Award Keleawe ma ka Māhele Paʻi Kiʻi

29,462

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139565

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Bank of England Paʻi Kiʻi

ʻO kekahi o nā hana o ka Pānako o ʻEnelani ka paʻi ʻana i nā pepa kālā. Loaʻa i nā pepa Pāuna Beretania nā hiʻohiʻona like ʻole e hoʻokaʻawale ana iā lākou. Ua hoʻokomo ʻia nā kiʻi paʻi o nā pepa kālā ma ke ʻano he māhele o kekahi papahana hōʻailona ʻike maka ākea aʻe, akā, hiki ke hoʻololi hou ʻia nā pepa kālā ma muli o ka hahai pono ʻana i nā lula paʻa. ʻO nā kiʻi i paʻi ʻia me ka liona macro, hōʻike lākou i nā hiʻohiʻona paleʻana, nā kiʻina, a me ka nani o ko lākou hoʻolālā. Ua hoʻokaʻawale ʻia nā kiʻi i loko o ʻekolu māhele: nā pūʻulu pepa kālā, nā kikoʻī, a me ka kuʻuna ʻole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Bank of England Paʻi Kiʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Bank of England Paʻi Kiʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Bank of England Paʻi Kiʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Nā Ana a me ka Hoʻopili: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Nā Lepili: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
ʻEnehana Hana: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Pilikia Hoʻolālā: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Noiʻi: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Hoʻoulu Manaʻo: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Ka Lōʻihi o ka Papahana: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Kaʻina Hana: Images for branded photography can be used on digital and print applications.
Nā Palapala Kuleana: Bank of England
Nā Lālā Hui: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Nā Kuleana Kiʻi: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell