Hightail ʻo Ka Hoʻopaʻa ʻana by Angela Spindler

Hightail ʻo Ka Hoʻopaʻa ʻana by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

Hightail ʻo Ka Hoʻopaʻa ʻana

by Angela Spindler

Client: Depot Creative

A' Design Award Hao Winner in ʻUhi Category

13,810

Verified Award Winner

Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail ʻo Ka Hoʻopaʻa ʻana

Ua kauoha ʻia ke keʻena e hoʻomohala i ka inoa inoa, ka leo o ka leo a me ka ʻike maka a me ka hoʻolālā hoʻolālā no kahi mea hana mahiole kaʻa kaʻa hou. Ua loaʻa i ka pōkole nā helu kikoʻī kikoʻī, ʻo ka pahu e loaʻa i kahi hoʻopiʻi unisex, hiki ke hoʻohana hou ʻia, hiki ke ʻike i ka huahana kiʻekiʻe a me ke kaumaha māmā no ka ukana kūpono. Ua hoʻolālā ʻia ka ʻeke kiʻi ʻoniʻoni ʻoniʻoni a me ka ʻokoʻa e hoʻokō i nā koi a pau o ka mea kūʻai aku, a me nā mea a pau e pono ai ka mea kūʻai aku e ala a holo; ka huahana, nā kiʻi hoʻopili, spacer a me pehea e hoʻolaha ai.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Hightail ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Hightail ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Hightail ʻo Ka Hoʻopaʻa ʻana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator