Valenlime Hana Nui: Ka Hō'ili'ili 'Ana by Wallrus Design Studio

Valenlime Hana Nui: Ka Hō'ili'ili 'Ana by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Valenlime Hana Nui: Ka Hō'ili'ili 'Ana

by Wallrus Design Studio

Client: Valenlime Co.

A' Design Award Keleawe Winner in ʻUhi Category

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Colors

The Design

About Valenlime Hana Nui: Ka Hō'ili'ili 'Ana

Kikokikona Puke: 'O Valenlime he hoʻolālā hōʻiliʻili no nā hua ʻulu a me nā hua maloʻo i loaʻa ʻole i ke kō a i ʻole nā mea hoʻohui ʻē aʻe. Ua ana ʻia ka pahu ma 110 mm ka laulā, 27.2 mm ka hohonu, a me 115 mm ke kiʻekiʻe. Ua koho ʻia kēia nui i mea e maʻalahi ai ka lawe ʻana a e hoʻohana piha ai i ka nui o ka pahu hoʻouna waiwai, kahi e hoʻemi ai i ke kapuaʻi kalapona o ka lawe waiwai. Hoʻololi ʻia nā kiʻi paʻi ma o nā waihoʻoluʻu ekolaina ʻālohilohi a me nā kiʻi pena i pena ʻia o nā hua. Hōʻike ʻia ka hua maloʻo maoli i loko ma o kahi puka aniani ʻike pono ʻia, a hoʻopili ʻia ke kiʻi pena i nā mea i loko ma o kahi kaula hemepa i kau ʻia ma ka palena.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Valenlime Hana Nui: Ka Hō'ili'ili 'Ana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Valenlime Hana Nui: Ka Hō'ili'ili 'Ana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Valenlime Hana Nui: Ka Hō'ili'ili 'Ana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar