Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana by Wallrus Design Studio

Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana

Kikokikona Puke: ʻO Rooeein kahi hoʻolālā hōʻiliʻili kāpaʻa no nā kānana ea a me ka ʻaila kaʻa. Hoʻohana ka hōʻiliʻili kāpaʻa i kahi kāpō waihoʻoluʻu ʻōmaʻomaʻo a me ke kiʻi o ka lau lāʻau. ʻO ka lau lāʻau, e hōʻike ana ia i ke ʻano, kahi e kōkua ai nā lau i ka hoʻomaʻemaʻe ʻana i ka ea, e like nō me ka hana a ke kānana i ka hoʻomaʻemaʻe ʻana i ka ea no ka ʻenekini. Ua hoʻokumu ʻia ka manaʻo kiʻi nui mai ke kiʻi o kahi alanui e hele ana ma waena o kahi ulu lāʻau paʻapū, a ʻo ia nō kiʻi i hoʻokalakala i ka ʻike waihoʻoluʻu o ka waiwai inoa (brand identity). Kōkua kēia hoʻolālā i ka hōʻike ʻokoʻa ʻana o ka huahana ma loko o ke kaiapuni hale kūʻai. Ua hoʻohana pū ʻia ka manaʻo lau lāʻau ma waena o nā mea kālepa a me nā mea hoʻolaha o ka waiwai inoa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Rooeein Hana Nui: Hōʻiliʻili Kāpaʻa no ka Kānana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar