Al Mocha Port ʻo Ka Paʻi Kope by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2022
Al Mocha Port ʻo Ka Paʻi Kope
Client: Al Mocha Port
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #140423The Design
About Al Mocha Port ʻo Ka Paʻi Kope
He ʻano o nā hoʻolālā hoʻolālā no Al Mocha Port, Saudi Arabia. Hoʻokumu ʻia ka hoʻolālā e ka mōʻaukala, ka moʻomeheu, a me ka hoʻokumu ʻana i kahi ʻike e hoʻoikaika i ka ʻoiaʻiʻo a me ka ʻike. Maʻemaʻe, hoʻomaopopo, ʻike ʻia, ʻaʻole hoʻonui ʻia i ka ʻike, e hoʻopili ana i ka wā i hala a me kēia manawa. ʻO nā kala ʻulaʻula Navy, Forest Green, a me nā kala gula ke manaʻo nei e huki i ka manaʻo o ka mea kūʻai aku. ʻO ke kiʻi kope ma nā ʻaoʻao e hōʻike ana i ka manaʻo o ka mea hana i ke koho huahana. ʻO kahi ʻōnaehana hōʻailona maʻalahi e hiki ai i ka brand ke hoʻololi maʻalahi i ka hāʻawi ʻana, i loko o ka makahiki.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Al Mocha Port ʻo Ka Paʻi Kope i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Al Mocha Port ʻo Ka Paʻi Kope he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Al Mocha Port ʻo Ka Paʻi Kope e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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