Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Hao Winner in ʻUhi Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu

Kikokikona Puke: ʻO Broken Top Brewing Co Craft Beer he hoʻolālā hōʻeha mea inu i hana ʻia no kahi kaila pia paʻakikī liʻiliʻi e hana ana i ka IPA a me ka pilsner. Ua hoʻoulu ʻia ke ʻano kiʻi mai nā mea pāʻani kahiko. Hoʻohui ʻia kekahi logo i hui pū me nā kala o kēlā me kēia laina huahana a hui pū me ke ʻano kiʻi e hana i kahi hoʻopunipuni maka. Hana ʻia nā kini me ke aluminuma polū, i hoʻoponopono kūikawā ʻia e hōʻea i kahi kala navy hohonu, he mea kakaʻikahi loa no nā kini aluminuma. Hoʻohana ʻia ka paʻi ʻīnika ʻokoʻa wikiwiki loa me kahi papa ʻīnika keʻokeʻo e hōʻike i nā kiʻi me ka ʻoiaʻiʻo a me ke ola nui aʻe. Hiki i ke kino kini maʻamau 211 ke hoʻopaʻa i 12 ounekia.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Broken Top Brewing Co Craft Beer Hana Nui: Ka Hōʻeha Mea Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable