Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama by Hai Zhu

Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2023

Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama

by Hai Zhu

A' Design Award Kala Winner in ʻUhi Category

20,626

Verified Award Winner

Verify Award Status for #141072

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama

ʻO Xijiu Silk Road Liquor kahi hoʻolālā hoʻopili no ka hōʻiliʻili lama ʻono Jiang e hoʻomanaʻo ana i ke Ala Silika (Silk Road). Ua hana ʻia ka ʻōmole me ka pola kila i ʻānai ʻia a hōʻike ʻia ma luna he ʻumi kiʻi pena pola o nā wahi kaulana he ʻumi ma ke Ala Silika. Hoʻopuni ʻia ke kino o ka ʻōmole e kahi lipine gula i hoʻoulu ʻia e ke silika, a hahai ia i ke ala e hoʻopili ana i nā wahi kaulana he ʻumi. Ua hoʻokumu ʻia ke poʻi ma ke ʻano o ka sila iade aliʻi. Hōʻike ʻia ka pūʻulu i loko o kahi pahu ʻili hoʻohālike me nā pine keleawe a me kahi ʻauamo. Wehe ʻia kahi papa loko pālua e hōʻike ai i nā hiʻohiʻona o nā wahi kaulana he ʻumi.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Xijiu Silk Road Liquor Ka Hoʻopili Waihona Lama e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.