Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu by Yanhui Zhang

Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu

Kikokikona Puke: ʻO Gui Ba Fang kahi hoʻolālā hōʻeha no kahi ʻawaʻawa baijiu Kina. Hoʻokumu ʻia ka hoʻolālā ma luna o ka noʻeau a me ka mōʻaukala o ka Aupuni Tang. Hoʻoulu ʻia ke kumumanaʻo e ka moʻolelo o ka Emepera Tang e hoʻokipa ana i nā malihini mai nā ʻāina he nui. Hoʻohana ʻia nā kaha kikokikona kuʻuna, ka ʻokiʻoki sila, a me nā kaha hoʻoheheʻu Dunhuang ma ka pahu makana a me ka hue. Hōʻike ka hue lepo hana ʻano-ʻawalu i ke aloha mai nā ʻaoʻao a pau. I loko o ka pahu, hōʻike ʻia kahi kiʻi e hōʻike ana i ka Emepera e hoʻokipa ana i kāna poʻe malihini. Hiki ke mālama a hoʻohana hou ʻia ka pahu a me ka hue ma ke ʻano he mea hoʻonani.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gui Ba Fang Ka Hana Nui: Ka Hōʻeha ʻAna i ka Baijiu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensions & Packaging: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tags: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Production Technology: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Design Challenge: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Research: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspiration: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Project Duration: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Operation Flow: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Image Credits: Zhang Yanhui
Zhang Xintong
Wang shijie