ʻO Kellipops Hoʻopuʻu na Antonia Skaraki he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2023

Kellipops Hoʻopuʻu

na Antonia Skaraki

Mea Kūʻai: Viap

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

16,819

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141266

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kellipops Hoʻopuʻu

E pumehana; e makemake; kokoleka a pau. E noʻonoʻo i Charlie a me ka Hale Hana Kokoleka. Pehea ka lā ma laila? E puka mai nā mea kokoleka mai loko o ko lākou pahu a me ka ikaika nui, a e hāʻuki a puni iā ʻoe, e kāhea iā ʻoe e hāʻuki pū me lākou a lilo lākou nāu. I ka wā mua, ua ʻike nā mea hoʻolālā iā lākou ma ko lākou manaʻo a lohe i ko lākou pahū ʻana. Nānā lākou iā lākou ma o ko lākou mau pahu a ʻōlelo lākou i ka ʻuhane. A laila hoʻolālā lākou iā lākou. Me ko lākou leo, ko lākou kino, nā ʻano o ka ua, a me nā waihoʻoluʻu ikaika e uwa ana i ka makemake pau ʻole no lākou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Kellipops Hoʻopuʻu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Kellipops Hoʻopuʻu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Kellipops Hoʻopuʻu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Nā Ana a me ka Hoʻopili: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Nā Lepili: Rebranding, packaging design, snack, chocolate snack
ʻEnehana Hana: Plastic Doypack
Hoʻoulu Manaʻo: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Ka Lōʻihi o ka Papahana: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Nā Lālā Hui: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas