Pet Pet Nā Huahana Mākeka by Antonia Skaraki

Pet Pet Nā Huahana Mākeka by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2023

Pet Pet Nā Huahana Mākeka

by Antonia Skaraki

Client: Pet Pet

A' Design Award Kala Winner in ʻUhi Category

30,445

Verified Award Winner

Verify Award Status for #141273

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet Nā Huahana Mākeka

He ʻano kūʻokoʻa ko kēlā me kēia kanaka a me kēlā me kēia holoholona hānai, he mau mea a me nā ʻano like ʻole kāu iho. He ʻano, kuluma, manaʻo, a me nā pono kāu iho ko kēlā me kēia holoholona hānai. Me ka hauʻoli o ke ʻano pop, nā laina maʻemaʻe, nā hāhano, nā hoʻolālā, a me nā kiʻi hōʻike ʻike, ua hana ka hoʻolālā ʻana i ka hoailona o kahi pilina piha i ke aloha. Ua alakaʻi nā manaʻo i ka hoʻolālā e hoʻopaʻa i ka hōʻike ʻana o kahi manawa a hana i kona hoailona, kona ʻano kūʻokoʻa. Ke neʻe nei ka hoʻolālā ma ke ʻano o ka hana kiʻi pop, no ka mea, ʻo ka maʻalahi kekahi o kona kumumanaʻo nui.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Pet Pet Nā Huahana Mākeka i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pet Pet Nā Huahana Mākeka he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pet Pet Nā Huahana Mākeka e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)