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The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke by Jiaxin Lv

The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.


KeleaweʻUhi· 2023

The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke

by Jiaxin Lv

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke

Kikokikona Puke: ʻO Ka ʻŌlelo o ka Manaʻo a me ka Manawa he hoʻolālā pūʻolo keke e hoʻohana ana i nā pua ola i hōʻailona ʻike no ka hou. Hoʻopili ʻia kahi pahu pua ʻikea ma luna o ka pūʻolo, a hiki ke huki ʻia i waho, wehe ʻia, a hoʻokaʻawale ʻia no ka hoʻohana hou ʻana. I ka pohā a mae ana o nā pua, hiki i ka poʻe hoʻohana ke ʻike inā hou mau ka keke. Hana ʻia ka pahu waho me ka pepa paʻa hiki ke hana hou ʻia, a hana ʻia ka pahu pua me ka mea ʻikea helele‘i hiki ke hoʻopau i ka hoʻohana ʻana i ka plastika. Ke ana o ka pūʻolo he 15 a me 15 a me 15 kenimika. Pani nā pua ola i nā lipine a hoʻohui i ke ʻano nui i ka wā i hāʻawi ʻia ai ka keke i makana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Language of Emotion and Time Ka Hana Nui: Ka Pūʻolo Keke i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging
The packaging size is 15cm*15cm*15cm
Tags
FRESHER; PACKING; CAKE; FLOWERS
Production Technology
It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge
The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research
The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration
People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration
The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow
The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.

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