Zhi Hou ʻo Ka Pahu Baijiu Pākē by Xiongbo Deng

Zhi Hou ʻo Ka Pahu Baijiu Pākē by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2023

Zhi Hou ʻo Ka Pahu Baijiu Pākē

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award Kala Winner in ʻUhi Category

25,814

Verified Award Winner

Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou ʻo Ka Pahu Baijiu Pākē

He Baijiu Pākē ʻono kēia i kapa ʻia ʻo "Zhi Hou". Ma Yunnan, Kina, e hoʻololi ka poʻe i ka wai citrus maikaʻi maikaʻi i baijiu. ʻO ka lākiō kumu waiwai o kēia huahana ua hiki i ke kiʻekiʻe o 20 paona citrus brewing i ka paona Baijiu, no laila hiki ke kūʻai ʻia i ka nui liʻiliʻi. i ʻole e ʻano monotonous ke ʻano. ʻO ke ʻano o ka pāpale ʻōmole, ua hoʻohālikelike pono ka mea hoʻolālā i nā lālā o ka citrus, i ka wā i hoʻokomo ʻia ai ka ʻōmole i loko o ka ʻeke ʻalani, e ʻike ʻia ka pāpale ʻōmole.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Zhi Hou ʻo Ka Pahu Baijiu Pākē i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhi Hou ʻo Ka Pahu Baijiu Pākē he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zhi Hou ʻo Ka Pahu Baijiu Pākē e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team