Vivo X80 Hoʻolaha Hoʻolaha Waho by Output

Vivo X80 Hoʻolaha Hoʻolaha Waho by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KalaHoʻolaha· 2023

Vivo X80 Hoʻolaha Hoʻolaha Waho

by Output

Client: Output

A' Design Award Kala Winner in Hoʻolaha Category

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Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Hoʻolaha Hoʻolaha Waho

ʻO Vivo X80 he hoʻolaha hoʻolaha waho i hana ʻia e hoʻolaha i kekahi pūʻulu kelepona paʻalima akamai. Ma kahi o ka pale 3D ʻaʻohe makaaniani i kau ʻia ma luna loa o kekahi hale, hoʻohana kēia hoʻolaha i kahi pale papahele nunui i kau pololei ʻia ma ka honua, i hiki i ka poʻe nānā ke nānā mai kahi kokoke. Ua hoʻonohonoho ʻia ka ʻike ma nā māhele ʻehiku a ua hōʻike ʻia ma Shenzhen a me Xian. Hoʻohana ʻia ʻelua radar a me ka ʻenehana hopu kino kanaka e nānā i ka wahi a me ka neʻe ʻana o ka poʻe nānā, no laila hana nā kiʻi i ka pane ʻana i ka poʻe nānā. Hoʻohana ʻia ka ʻenehana kuhi laser no ka hōʻike ʻana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Vivo X80 Hoʻolaha Hoʻolaha Waho i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Vivo X80 Hoʻolaha Hoʻolaha Waho he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Vivo X80 Hoʻolaha Hoʻolaha Waho e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan