Mushroom Coffee ʻo Ka Paʻi Meaʻai by Yuxi Liu

Mushroom Coffee ʻo Ka Paʻi Meaʻai by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2023

Mushroom Coffee ʻo Ka Paʻi Meaʻai

by Yuxi Liu

Client: Usee

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #143417

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mushroom Coffee ʻo Ka Paʻi Meaʻai

ʻO Station Market kahi brand mushroom coffee. Koho ka mea kūʻai aku i Station Market no ka mea hiki iā lākou ke loaʻa nā meaʻai a me ka ʻike o ke kofe mushroom me ka ʻono maikaʻi. ʻAʻole like me ka kofe maʻamau, hiki ke kōkua i ka hopohopo a me ka insomnia, ʻoi aku ka nui o nā pono olakino e hoʻohui i nā halo. Hoʻolālā ʻia ka ʻeke kūʻai o ka hale kūʻai me nā ʻōnaʻi kikokikona marble abstract a me nā kala i unuhi ʻia mai ke kofe. ʻEhā mau ʻono, ʻo Chaga, Reishi, Cordyceps, a me Turkey huelo. ʻOkoʻa nā meaʻai like ʻole e hālāwai me nā mea kūʻai aku & #039; pono.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Mushroom Coffee ʻo Ka Paʻi Meaʻai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mushroom Coffee ʻo Ka Paʻi Meaʻai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mushroom Coffee ʻo Ka Paʻi Meaʻai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu