Snow Zero Ka Hoʻopili ʻĪniki Meaʻai Inu by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2023
Snow Zero Ka Hoʻopili ʻĪniki Meaʻai Inu
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award Kala Winner in ʻUhi Category
- 30,143
- Verified Award Winner
- Verify Award Status for #144346
The Design
About Snow Zero Ka Hoʻopili ʻĪniki Meaʻai Inu
ʻO Snow Zero he hoʻolālā hoʻopili ʻīniki no ka wai hū paʻakikī me ka waiʻona haʻahaʻa a me nā kālori haʻahaʻa. ʻO ka inoa ʻo Zero e pili ana i ke aumoe, i ʻike ʻia ma ke ʻano he hopena a he hoʻomaka pū. ʻO ka hōʻailona palena ʻole ma ka pahu hoʻopili e hōʻike ana i ka manaʻo o ka hoʻomau ʻana. Ua hana ʻia ka helu 0 me kahi hopena metala wai ʻekolu-anana e hōʻike ai i ka ʻono māmā a hōʻoluʻolu. ʻO nā kiʻi ma nā ʻōmole e huki ana i nā ʻano kiʻi noʻeau paionia no ka nānā ʻana i ke ʻano o ka wā e hiki mai ana. Hiki ke hoʻohui ʻia nā ʻōmole i hana ʻia ma ke ʻano o ke kulu wai mai ka waha a i ka waha, no laila e hana ai nā ʻōmole ʻelua i hōʻailona palena ʻole hou. Hoʻohana ʻia nā kini alumini a me nā ʻōmole aniani.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Snow Zero Ka Hoʻopili ʻĪniki Meaʻai Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Snow Zero Ka Hoʻopili ʻĪniki Meaʻai Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Snow Zero Ka Hoʻopili ʻĪniki Meaʻai Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
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