Zhuojiu Ka Pahu Hoʻokomo Lama by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.
GulaʻUhi· 2023
Zhuojiu Ka Pahu Hoʻokomo Lama
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award Gula Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #144458The Design
About Zhuojiu Ka Pahu Hoʻokomo Lama
He hoʻolālā pahu hoʻokomo ʻo Zhuojiu no ka lama Kina. Ua hoʻoulu ʻia ke kino o ka ʻōmole e ke koʻi lipi, he mea pili i ka ikaika. Ua ʻoki ʻia ka pahu waho mai ka lāʻau i hoʻohana hou ʻia a hōʻike i kahi māwae, me he mea lā ua wāhi ʻia e ke koʻi lipi. Ua hana ʻia ka ipu me ke aniani. ʻAʻohe paʻi ʻia ma ka pahu a i ʻole ka ʻōmole, a ua kālai ʻia ka inoa o ka huahana me ka nānahu. He 300 milimika ke kiʻekiʻe o ka pahu, he 180 milimika ka lōʻihi a he 120 milimika ka laulā. He 180 milimika ke kiʻekiʻe o ka ʻōmole. Hiki ke mālama ʻia ka pahu lāʻau a hoʻohana hou ʻia ma hope he mea hoʻonaninani.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Zhuojiu Ka Pahu Hoʻokomo Lama i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhuojiu Ka Pahu Hoʻokomo Lama he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Zhuojiu Ka Pahu Hoʻokomo Lama i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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